Our story
About Amazing Oriental
Founded in 1986, Amazing Oriental (東方行) is the largest Asian supermarket chain in the Netherlands, with more than twenty stores across the country. Our large stores cater to both beginner and experienced cooks, providing everything needed to prepare authentic Eastern dishes.
Over the years, our product range has expanded dramatically, from 600 to over 10,000 items, including A-brands from Asia. From 150 varieties of instant noodles and unique tea flavors to an extensive selection of spices and sauces, we offer everything you need for a diverse Asian cuisine. All these products are supplied from our modern distribution center, and twice a week, fresh goods are flown directly in from Asia.
Webshop and Customer Convenience
To enhance customer convenience, we offer the ability to place orders at any time of the day via our webshop. In the webshop, you'll find a selection of our wide store assortment, and orders are quickly delivered right to your door.
Social Media
Amazing Oriental is also active on social media, connecting with customers and fans of Asian cuisine. Follow us on Facebook, Instagram, and TikTok, check out our Pinterest and YouTube videos, and engage with people who share the same passion for Asian food.
B2B Shop - For Businesses and the Hospitality Industry
For businesses and hospitality establishments, we offer a specialized B2B webshop. Here, professionals in the hospitality and retail sectors can easily place bulk orders for our extensive range of Asian products. Whether you're running a restaurant, catering service, or supermarket, Amazing Oriental B2B provides everything you need at competitive prices and with fast delivery. From ingredients and spices to frozen products and foodservice packaging, we deliver top-quality products directly to your business. Take advantage of our efficient service so you can focus on preparing delicious dishes for your customers.